More expensive than the traditional white label Jim Beam, but as you can expect from me, I bought a bottle when it was heavily discounted in the supermarket, to make it same price as white label 🙂
I’m glad I did, it’s very nice, much nicer than regular Jim Beam. Similar in the difference between Gentleman Jack and Jack Daniel’s Old No. 7, i.e. Jim Beam Double oak can be drunk neat, or with ice, it does work with Coke, but doesn’t need a mixer, bit of waste if you add coke to it. Works well in a cocktail though.
It’s smooth, a bit of burn, vanilla, spice, caramel, basically everything you’d expect from a slightly more expensive bourbon. Nothing about it will set the world alight, but it’s a nice drink, especially for the right price. As often is the case, there’s the rub, RRP is more than Wild Turkey, but probably not much “better”, so not worth the extra cost, but when it’s reduced, it’s worth trying. Having said that it’s easily worth paying the extra money over white label Jim Beam.
In my mind, it’s in the same price bracket as Wild Turkey, and Buffalo Trace, and I would say of the same quality, but given the choice of all three, Wild Turkey would be my first choice, Buffalo Trace my second, and this my third. There’s not much in it, I just had a small Buffalo Trace and a small Double Oak to see which I preferred, and Buffalo Trace “won”. Usually Wild Turkey and Buffalo Trace are about £23, Jim Beam Double Oak £25, I suppose that extra £2 is for the more well known brand.
So, in short, it’s very nice, worth buying, and I may buy again when it’s on special offer, if I fancy a change, but wouldn’t be my first choice, as there’s nothing particularly special about it.